IT Certification

HFTP Academy Debuts New Hospitality Benchmarking Certificate, In Collaboration with HotStats and Powered by Ascend

Hospitality Financial and Technology Professionals (HFTP®) has introduced a new professional course from its HFTP Academy: the Hospitality Benchmarking Certificate, which demonstrates expertise in financial analysis and benchmarking. The course is a collaboration with the hotel benchmarking firm HotStats and will be supported by Ascend, a hospitality talent development company. The certificate is delivered as a comprehensive course available to all, with no previous experience required.

“HFTP continually strives to provide its members and the industry the tools to demonstrate expertise and progress professionally. Now with the addition of the new Benchmarking certificate, our catalog grows with another important financial skill set,” said HFTP Deputy CEO Thomas Atzenhofer, CPA. “Developing and offering the certificates are a definitive way for hospitality professionals to prove to their employers their ease with important managerial skills to help navigate a company’s financial strategy.”

The course emphasis will be to connect how benchmarking is essential for any profitability tool chest. The program is organized to explain the concepts and provide practical application to incorporate them into daily, weekly or monthly analysis. A special feature is that HotStats, a well-known hospitality data provider, is collaborating with HFTP and Ascend to add some real-world examples of applications. Using fictional hotels, but actual data, reporting examples will be incorporated to allow for immediate application of new skills within your organization.

“Ascend’s focus is to provide quality professional development with an immediate ROI to the learner and their organizations,” said Ascend co-principals Arlene Ramirez, CHAE, CHE, CHIA, CAHTA and Agnes DeFranco Ed.D. CHAE, CHE, CHIA, CAHTA. “We are honored to once again partner with HFTP and now HotStats, an industry leader in the benchmarking space, on this new hospitality certificate.”

“Operational benchmarking plays a prominent role within a hotel’s overall financial analysis toolkit, particularly amid these precarious times,” said Pablo Alonso, CEO of HotStats. “It allows hoteliers to measure asset performance across an array of key performance indicators covering revenue, expense and profit, allowing them to identify areas of underperformance and outperformance. HotStats is thrilled to be partnering with the HFTP and Ascend to develop and deliver a benchmarking course that will not only aid hotels in the recovery, but have a lasting presence in the everlasting pursuit of driving bottom line growth.”

Participants receive 24/7 access and have three months to complete the course. Once all modules are completed, the participant will be required to take a 30-question assessment that needs to be passed with 100 percent accuracy. Participants will have unlimited attempts to achieve this perfect score. Upon successful completion of the entire certificate course, registrants will receive a digital badge and certificate recognizing their achievement and new knowledge base.

In addition to the Benchmarking certificate, the HFTP Academy also offers two USALI-11 certificates. First is the USALI-11 Theory certificate, which covers the layout and content of the financial statements for each operating department and undistributed departments. In addition, the course reviews the Non-Operating Income and Expense section, Net vs Gross Revenue reporting, and the ratios provided in the 11th edition. The other is the USALI-11 Practice — Analysis and Compliance Certificate, which takes the knowledge base from the theory course and applies numbers to provide insight on how best to analyze and interpret the information in the financial statements. Emphasis is placed on vertical, horizontal and ratio analyses.

With the launch of the new Benchmarking certificate, the HFTP Academy is offering a discounted price for all certificates through May 31, 2021. The offer prices one course for $375 USD; two courses for $700 USD; and three courses for $1,000 USD (best value). On June 1, 2021, the certificates will return to the regular cost of $1,000 USD per course.

For more information, visit the HFTP Academy or contact HFTP Certification Manager Robin Bogdon at [email protected].

About Ascend

Ascend, a premier hospitality talent development company focused on delivering online learning and certification programs designed to address opportunities for professional growth within organizations. Retaining great talent is a necessity for any organization to remain competitive, Ascend provides a VALUE proposition to elevate existing talent. This approach involves validating the contributions made by employees, assessing their knowledge needs and developing learning programs that provide opportunities for individuals to apply new concepts within the organization to encourage internal professional growth opportunities. Ascend is proud to be an educational partner with HFTP in providing a solution to the administration and review and examination process for their premier certifications the CHAE® (Certified Hospitality Accountant Executive) and the CHTP® (Certified Hospitality Technology Professional). Ascend is based in Houston, Texas USA.

About HotStats

HotStats provides a unique profit and loss benchmarking service to hoteliers from across the globe that enables monthly comparison of hotels’ performance against competitors. It is distinguished by the fact that it maintains in excess of 500 key performance metrics covering 70 areas of hotel revenue, cost, profit and statistics, providing far deeper insight into the hotel operation than any other tool. The HotStats database totals millions of hotel rooms worldwide. For more information about HotStats, email [email protected] or visit

About HFTP

Hospitality Financial and Technology Professionals (HFTP®) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom, the Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry’s pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world’s only hospitality-specific search engine, For more information about HFTP, email [email protected] or visit the HFTP website

HFTP Certification Manager
Phone: +1 (512) 220-4021
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