Big Data

Bridgestone optimising rubber yields with big data


According to OECD estimates, the world will be home to more than 2.4 billion cars by 2050, around a billion more than exist today. This significant rise in the global vehicle parc will result in much higher demand for the raw materials needed to manufacture tyres. Bridgestone has turned to big data to help optimise rubber yields, and reports developing a system that leads to higher long-term yields.

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