Big Data

Why data analytics powered by the cloud, holds the key to avoiding stock shortages

There’s no doubt that Covid-19 has fundamentally impacted every single business this year, with some coming out of the situation ahead, but many understandably struggling. Whereas with financial crashes, there are tremors before the big event, disruption like this is difficult, if not impossible, to predict. As such, many companies were caught out by seismic changes to their usual processes, both internally and through relationships with third-party suppliers.

One particular area that took the hit more than most was the global supply chain. As China hunkered down to mitigate the effects of the virus, it caused a spiraling effect that disrupted a substantial cross-section of companies usually reliant on that supply of products and equipment to operate like clockwork. With Chinese partners unable to work due to the pandemic, companies across the world, including the UK, were unable to keep up with the demand for certain products – like pasta and toilet roll – that grew exponentially as the virus hit the UK.

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